The session-reading labs in Friction Cartography changed how our Bangkok checkout squad argues. We now open a ticket with a timestamp, not a vibe.
Bangkok school · English instruction
Map the moments people abandon your product.
Socket Routehub trains product, research, and ops teams in UX Friction Analytics: reading session evidence, naming the fracture, and writing a brief that survives legal, growth, and engineering.
Browse the programsFrom recent studios
People leave with a vocabulary, not a dashboard login.
Week 4 on funnel fractures was denser than I wanted. I still use the cost-to-fix matrix every sprint planning, so the compression was worth sitting through.
★★★★☆
Clear teaching on hesitation signals. Less useful if your company still refuses to record sessions; the Atlas still helped us rewrite microcopy.
Flagship · 11 weeks
Friction Cartography
From raw replay to a one-page atlas your stakeholders can disagree with productively. Includes live audits of Thai e-commerce and banking flows, a capstone briefing, and faculty critique.
What the school actually teaches
Friction is a measurable surface, not a mood.
Session craft
How to sample recordings without cherry-picking rage clicks, and how to write a finding that another researcher can reproduce the next morning.
Atlas building
A shared map of cognitive, motor, temporal, and trust fractures so design, data, and support stop using three different names for the same stall.
Decision briefs
Prioritisation that weighs drop-off mass against cost-to-fix, then survives a room that includes legal and performance marketing.
19
English-language cohorts since 2019
86
product teams from Bangkok, Chiang Mai, and remote SEA
2,840
session recordings reviewed in class last year
41%
median drop in a named fracture after capstone work (self-reported, n=63)
Journal
Field notes, not recaps of last year’s conference.
Desk hours
If your team is tired of decorating dashboards, write to us.
Tell us the product surface and the fracture you already suspect. We will say whether a studio, a short lab, or a conversation is the honest next step.